Aileen for Retail


Empowering Employees to Turn Visitors into Repeat Customers

  • Client

    Sirqul, Inc.

  • Services

    Trans­form­ing shop­ping into engag­ing, per­son­al­ized expe­ri­ences for con­sumers.

  • Technologies

    Internet Of Things (IoT)

  • Dates



Aileen is a solu­tion aimed at trans­form­ing shop­ping into engag­ing, per­son­al­ized expe­ri­ences for con­sumers.


The Challenge: Crafting Personalized Shopping Experiences

Cus­tomers now have longer dig­i­tal foot­prints — shop­ping his­to­ries, social media pro­files and inter­ests – and retail­ers must be able to ingest this and sev­er­al oth­er data streams like loca­tion, pop­u­lar­i­ty, weath­er and more in order to craft com­pelling expe­ri­ences. This abil­i­ty hinges on simul­ta­ne­ous­ly ana­lyz­ing data sets in order to instant­ly per­son­al­ize and rec­om­mend.

With­out machine learn­ing and AI retail­ers will strug­gle to suc­ceed. Aileen is the answer to empow­er­ing employ­ees with knowl­edge that will trans­form the cus­tomer expe­ri­ence from out­side to in-store.


Inno­va­tion is top of mind for retail when it comes to increas­ing rev­enue, cus­tomer expe­ri­ence and ser­vice engage­ment.

Aileen allows retail­ers to opti­mize the shop­ping expe­ri­ence from out­side in the park­ing lot, to instore, onto the shopper’s mobile device and at home.


Pro­to­col agnos­tic, Aileen can lever­age 3rd par­ty plat­forms and track­ing tools or Sirqul’s smart mesh net­work­ing device called Edysen. Edysen is a next-gen­er­a­tion device for shop­per engage­ment that tru­ly har­ness­es the pow­er of retail IoT with two-way bea­cons, turn by turn nav­i­ga­tion, per­son­al­ized 1:1 mar­ket­ing, walk­out check­out, and more.



  • Per­son­al­ize and deliv­er con­tent and offers
  • in real-time to cus­tomers.
  • Provide dig­i­tal concierge and imme­di­ate
  • help to increase cus­tomer sat­is­fac­tion.
  • Opti­mize floor lay­out and pro­duct place­ment
  • based on traf­fic behav­ior.
  • Assign employ­ees tasks and mis­sions
  • to con­quer the day.


Aileen is an all-in-one retail solu­tion that cre­ates sit­u­a­tion­al geofences, con­sumer pref­er­ences, per­son­al­iza­tion, and has the abil­i­ty to guide cus­tomers from bed­side to aisle or table at a restau­rant. It also pro­vides for a touch­less approach for con­sum­ing goods that enables shop­pers

to com­plete trans­ac­tions with­out tak­ing out their wal­lets or stand­ing in line.


The tools that it pro­vides for the own­ers of the retail store are exten­sive, includ­ing planogram opti­miza­tion, employ­ee engage­ment via gam­i­fi­ca­tion tools, POS inte­gra­tion and report­ing, and more.


Sirqul’s Intel­li­gence of Things (IoT) plat­form deploys smart, real-time sys­tems and illus­trates the pow­er of using machine learn­ing, sim­u­la­tion pre­dic­tive algo­rithms, and con­trols in real-time appli­ca­tions.


Sirqul’s real-time ana­lyt­ics, machine learn­ing and sim­u­la­tions, requires the abil­i­ty to han­dle big data and unpre­dictable work­loads at any momen in time. With TidalScale we solved the data sci­ence dilem­ma and dynam­i­cal­ly right-sized servers on the fly to deliv­er results faster based on the required work­load.


•  Route Sim­u­la­tion

•  Cus­tomer Behav­ior

•  Engage­ment and Ana­lyt­ics


Com­bin­ing smart con­nect­ed devices, real-time data ana­lyt­ics, and machine learn­ing is enabling a wide range of appli­ca­tions for IoT solu­tions. While the poten­tial is vir­tu­al­ly lim­it­less, design­ing IoT sys­tems can seem daunt­ing espe­cial­ly when it comes to pro­cess­ing mil­lions of data points and per­mu­ta­tions simul­ta­ne­ous­ly.


The abil­i­ty to process large data ana­lyt­ics is real-time has opened a new wealth of oppor­tu­ni­ties — from sim­u­la­tion to eval­u­at­ing rev­enue to ener­gy effi­cien­cies to pre­dict­ing con­sumer demand, pre­dic­tive map­ping and more.


To make the most of the oppor­tu­ni­ties pre­sent­ed by IoT, Sirqul Engi­neers use TidalScale to devel­op work­flows for col­lect­ing, stor­ing, ana­lyz­ing, visu­al­iz­ing and inter­pret­ing data. This inte­grat­ed solu­tion has enabled the pro­cess­ing of large streams of big data faster and eas­ier to deliv­er action­able insights, real-time trig­gers and noti­fi­ca­tions.


What can I do with Aileen?


Interactive Experience

Mobile app, dig­i­tal sig­nage, kiosk or employ­ee – all are empow­ered to provide a 1:1 cus­tomer expe­ri­ence. Provide con­sumers with pro­duct info, rec­om­men­da­tions, dis­counts and loy­al­ty pro­gram incen­tives.


AI-based Consumer Intelligence at the Edge

Pre­dic­tive algo­rithms, machine learn­ing and AI make expe­ri­ences per­son­al­ized, enter­tain­ing and infor­ma­tive. Lever­ag­ing edge real-time com­put­ing for imme­di­ate insights and action.


Sirqul’s Edysen Compatible

Edysen is a smart mesh device with the abil­i­ty to cre­ate on premise net­works with or with­out Wi-Fi or Blue­tooth. This intel­li­gence enables com­put­ing at the edge, heat map­ping, turn by turn nav­i­ga­tion, com­mu­ni­ca­tion with con­sumers and walk­out check­out, and more.


Guided Navigation and Proximity Detection

Lever­age heatmaps, dwell times, floor plan opti­miza­tion, pre­dic­tive pathing and trig­gers to direct­ly or indi­rect­ly opti­mize the con­sumer expe­ri­ence. Inte­grates with RFID/NFC, Blue­tooth, BLE, WI-Fi, 3G/4G and more.


Personalized Marketing, Recommendations, Offers and Content

Con­fig­urable alerts, noti­fi­ca­tions, con­tent, and pro­mo­tions by user, seg­ment or event.


Optimize Staff and Inventory

Staff can be opti­mized and assigned based on traf­fic flow and cus­tomer needs. Items can also be tracked to ensure on-shelf avail­abil­i­ty and man­age inven­to­ry.


Secure Payments

Enter­prise grade secu­ri­ty from encryp­tion to authen­ti­ca­tion to iden­ti­ty, Sirqul is a smart choice for mobile pay­ments, mobile POS and smart walk­out check­out.


Operational Efficiencies

Empow­er employ­ees with knowl­edge on cus­tomer pref­er­ences, man­age sup­ply chain, inven­to­ry, pre­dict main­te­nance, ener­gy sav­ings and increase secu­ri­ty in high traf­fic areas.


Sirqul, Inc,United States,Tel:+1 (206) 455-6428,