Trends: Advertising Industrial product at Cinema Theatre

Schmalz’s unconventional branding technique of advertising Industrial product at Cinema Theatre

Still from video clip played at the theatre
  • Client

    Schmalz India Pvt Ltd

  • Services

    Vacuum automation and ergonomic handling solutions

  • Technologies

    Material handling automation

  • Dates



Keeping in line with the core values of the company, team of Schmalz has come up with an innovative aim to set up a new trend in the Market by advertising an industrial product at INOX Theatre in Amanora Town centre in Pune.

When Indian manufacturing sector is growing at a fast pace conventional marketing techniques for B2B category are becoming ancient and in the era of digital marketing it’s time to restructure the branding strategies for industrial products.

Under the self-effacing guidance of Mr Philip J Mani, Managing Director of Schmalz India this branding activity is implemented. Mr Mani has received huge positive response as well as appreciation from other Managing Directors on a LinkedIn post about this advertisement.

Small video clip played at the theatre is “Power to Move”, it is a new marketing campaign of the company which demonstrates how pick and place solutions can be upgraded with ergonomics by Vacuum Tuber lifter Jumbo. Schmalz is the market leader in vacuum automation and ergonomic handling systems.

Schmalz products are used all over the world, for example in applications in the logistics industry, the automotive industry, the electronics sector or in furniture production.

The Handling Systems unit offers innovative handling solutions with vacuum lifters and crane systems for industrial and handicraft applications.