The B&R Technology Day brought together over 100 delegates and 10 industry experts, who shared best practices and know-how about Industry 4.0 & Industrial IoT.

1. Panel Discussion, B&R Technology Day. 2. Arjun Balachandran, Sales Lead – Coimbatore
  • Client

    B&R Industrial Automation

  • Services

    Industrial PCs, Control Systems, etc

  • Technologies

    Industrial Automation - products and solutions

  • Dates



The B&R Industrial Automation Technology Day held on July 17, 2017 in Coimbatore brought together delegates including decision makers from machine builders and end users of various industries, eager to become Industry 4.0 ready and focus on a profitable business growth. The event, partnered by A&D India, ITAMMA (Indian Textile Accessories & Machinery Manufacturers' Association) and IPI (Indian Plastics Institute), involved a mix of technical presentations, panel discussion and networking, and served as the right platform for B&R to announce its Coimbatore office operations.

The event provided a deeper insight on various aspects of cost-effective implementation of Industrial IoT and Industry 4.0 in brownfield plants, making machines and factories smart, benefits of using web-based visualisation, secure remote diagnostics and maintenance possibilities and end-to-end connectivity via open source, vendor independent solutions.

Industry experts deliberate on Industry 4.0/IIoT

The panel discussion offered fresh perspective on the opportunities and challenges in manufacturing industry, and provided an ideal environment to discuss best practices and industry trends.

Interactive discussion on “Industry 4.0 & IIoT – What is in it for me?” helped to address various aspects including – benefits of successful deployment of Industrial IoT systems, Opportunities presented by IIoT, Technological and organisational challenges for companies, Steps organisation should take to embark on the journey towards Industry 4.0 and B&R solutions to address major challenges in a cost effective method.

“Industry 4.0, smart manufacturing, digital factories describe a series of groundbreaking industry trends that are changing the way products are manufactured. To remain competitive, manufacturers need knowledge, training and state-of-the-art information and communication technology to improve productivity, shorten product development cycles and customise product efficiently and cost effectively,” said Mr P V Sivaram, Managing Director of B&R Industrial Automation India.

“A smart factory should make optimal use of all available resources. It should be predictive, providing continuous improvement with being connected for communicating information in real time. B&R satisfies machine and factory needs of Industry 4.0 and serves as an ideal partner for a successful Industrial IoT implementation,” he added.

B&R Automation accelerates growth with new office in Coimbatore

With B&R announcing the opening of its new office in Coimbatore, customers expressed their delight as perfection in automation is now more convenient for them. “With our new office, we are close to our customers and this enables us to further enhance the quality and swiftness for offering technology, support and service to our customers,” said Mr Arjun Balachandran, who is responsible for the regional operation in Coimbatore.

“We believe that it is a significant step which acknowledges the growing importance of Coimbatore market. We are expanding India operations and opening of this office is fantastic news for us and our clients. It means that we are able to provide even more local support and establish a closer contact with our customers. We already have sales and service centers situated pan India, where B&R team is providing customer support, sales, on-site installation, training, service, and maintenance. This is another step towards local presence and market nearness,” stated Mr P V Sivaram.

The conference concluded with a focus on future technology trends and shared knowledge of how innovation plays a key role in adaption of Industry 4.0. Uniquely, the conference continued to provide guidance and counsel textile and plastic industry regarding keys to success of Industry 4.0, facilitating a fruitful discussion with multiple viewpoints.


Photo 1: Panel discussion (L-R) M Vijayakumar, Head – Facility Development & Automation, Roots Industries; T S Sundaram, Joint Managing Director, Super Machine Works; P V Sivaram, Managing Director, B&R Industrial Automation India, Shekhar Jitkar, Chief Editor, A&D India; Jayakumar Venkatesan, Head – Global Repair Operations, Rieter India; Sushanta Pattnaik, CEO, Lakshmi Ring Travellers Super Machine Works; and Sridaran R, Head – Manufacturing Engineering, CRI Pumps.

Photo 2: Arjun Balachandran, Sales Lead – Coimbatore, B&R Industrial Automation.